Services
Nudge specialises in social media marketing. It means we use our proven experience and deep understanding of the key platforms to help you to achieve your objectives through a tailored campaign on social media.
Nudge is able to understand your needs, design a campaign, customise a Facebook fan page, create applications, seed your campaign, activate your community and use analytics tools to optimise for maximum success.
Social Network Campaigns
Untargeted use of Social Media without clear messaging can quickly swallow valuable marketing time. Nudge will work with you and your agencies to set a strategic approach in your use (or non-use) of the different social platforms:
Baseline Report - we benchmark your existing work against your digital ROI metrics and competitor activity
Goal Setting - What are your long term aims? Do you want to control or influence? Extend your brand, or remix it?
Campaign Guidelines - how will your next campaign leverage social media's powerful viral loop?
Optimisation Report - what to measure, when to measure it and how to be more successful in current and future campaigns.
Pages
Public profiles (aka Fan Pages) offer new advantages for your brand:
A new channel for brand to prospect messaging - use your fan page as a campaign hub on a platform to market to aspiring customers.
A new channel for customer outreach - make announcements, generate awareness and communicate directly with existing customers.
Nudge offers a bespoke solution for your fan page that will engage and entertain your target audience. Our high quality professional design is coupled with world class application engineering.
We use applications to run competitions, capture customer data and generate social activity around your brand. Our Nudge analytics monitor your usage trends you know who uses your page and how you can reach them better.
Applications
Branded social applications create engaging experiences for users, entertaining them whilst raising awareness of your brand.
We can create a successful application in five stages:
- Campaign Concept
We’ll formulate a viral social action that will make sure your brand gains widespread recognition. - Wireframe
We create a model of your application before production begins, giving you an overview of the finished product prior to development. - Design and Build
We’re entirely social-focused, which means we have deep knowledge of the platforms, delivering top-class integration within your chosen social environment. - Distribution
We can ensure critical mass via social seeding and online PR. - Optimise
Our NStats analysis tools help us fine-tune your campaign after delivery to ensure maximum possible growth. We establish success criteria from the outset, and we won’t rest until they’re met.
We use four distinct approaches to provide an appropriate strategy for your campaign, regardless of its scale.
- Remix
This is where social networking really shines. We can bring together individual users and your brand by distilling your message into a targeted and entertaining form for individual consumption. A remix will personalise their experience with the brand, and give you a closer connection to consumers. - Conduit
We can repurpose existing features you have to make them suitable for the social web. We took Sky News’ video stream and integrated it within Facebook to allow users to keep up to date without having to leave the site. - Feature
We can create a long term channel and platform for future brand conversations. - Extension
Want to add social networking elements to an established campaign? We can create a social aspect that opens up a new avenue of marketing.
