To promote a new Pathe movie Tormented on Facebook, Nudge created a fun competition. Prove you and your friends have the most fun and create as much noise on Facebook as possible in order to win tickets to the Leicester Square premiere and after party with the all-star cast.

Only by being a fan of the page can you gain points. By awarding players points for using the word tormented in their status, links and album posts we encourage the viral spread of news about the film amongst their friends.

We also used an innovative cost per acquisition seeding approach to guarantee a small number of users of the application for the client