Engaging fans of your page through social interactions that involves their friends is a successful recipe in order to increase your fan base. As Domino’s Pizza wanted to increase their number of fans on their Facebook fan page, Nudge came up with the concept of the Superfans application.

Not only it enables current fans to enjoy special offers from their favourite brand but it introduces the concept of ‘Win as a Group’: fans win, but also their friends and any user that becomes a fan as they all unlock special offers from Domino’s Pizza. So this is a strong incentive for fans to suggest the page to their friends.

Besides the Pizza King/Queen weekly contest (The two people with the most friends who are also fans of Domino’s UK and Ireland earn the accolade of Pizza King and Queen) adds an incentive for users to come back to the page and get more friends to join.

Therefore Domino’s Pizza not only increases the number of it fans on its Facebook page but also the level of engagement with them.

So if you love Domino's Pizza it is time to show it: Superfans