Using the PageFi tool we ensured that content on the Fan page was fresh and relevant throughout the Olympics. We produced daily updates which Fans loved.

Engaging fans on a Fan page is more than just pushing updates however - by encouraging fans to upload their own photos by rewarding two a week with a featured spot on the Fan page, we gathered over 100 fan photos during the two week period. Each time a fan uploads a photo this is promoted out via their social graph to all their friends, so in turn promoting the Fan page to a wider audience.

We also added PollFi to ask poll questions, videos for fans to upload videos and participated in wall discussions as the gold medals came rolling in.