Portfolio
Best Crew By FAR
Client: RAF
Platforms: Facebook, Bebo
The application, available on both Bebo and Facebook, lets you create an RAF squadron crew from your mates and display it on your profile.
The app dynamic is super viral as it encourages each person who uses it to share with 8 friends.
A very viral application
Creating campaign based applications requires simplicity and virality. Best Crew by FAR has both these vital ingredients
The viral loop is provided as each user invites up to 8 friends to be part of their Best Crew
The simple dynamic of then adding a great looking profile box with your best crew and their photos ensures this application is understood and enjoyed by all
The project was created for the RAF in association with agencies Kinship Networking and Lean Mean Fighting Machine