The objective of this campaign is to create brand awareness of two new Mikado products - the Mikado Dark chocolate and Mikado White chocolate.

Nudge used the two products contrast to create the ‘Devilish and Dark or Light and Angelic’ application, a quiz that questions users on what they would do in morally tricky situations: would they put their friendship or themselves first?

Users not only discover how light or dark their own personalities are, but also how they compares with their friends. They see who they’re most compatible with which tells them who they should share their Mikados with!