The project trailblazed how a social media agency like Nudge could work together with the brand manager and above-the-line ad agency to create a compelling social campaign.

Taking an iterative approach we worked with the initial concept and creative provided by BBH to create a really fun, and powerful, Facebook app with super-viralocity.

Then, partnering with social ad network, Adknowledge we seeded the app to thousands of Facebook users. Now the project is in its soft launch phases as we optimise the application based on our first user cohorts before we push it to an even wider audience.