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Get travel "buzz" from Mastercard
Bringing the buzz about holiday travel to Facebook.
Share great venues, travel photos and virtual gifts with your friends.
Choose your destination and see what's happening in that city as you count down to your holiday - all visible on your Facebook profile.
Extending a campaign onto a social network
Together with MRM Worldwide we put together this social utility to provide social access to the Mastercard Buzzworld campaign via your Facebook account.
The main campaign takes the “buzz” on top holiday destinations - comments and posts by travellers around the world - and promotes it on the main campaign site: http://www.pricelesstravel.com
The application extends the existing campaign into the Facebook social network by adding social features and actions.
These include:
- share your upcoming trip with friends
- comment on the holiday plans of friends - for instance giving advice on places to see
- send friends a virtual holiday gift such as a bucket and spade or a virtual cocktail!