The Clip in Touch Greeting application campaign was designed to provide more information on the Clip in Touch’s customers and how they engage on Facebook. Our client's Clip In Touch application enables users to create a video greetings card clip by adding their Facebook pictures, a personal message to a video they have chosen from the video library.

We created an advertising campaign to target users according to their country and age. We used Facebook ads to narrow the targeting to a specific demographic. After adding the application, we tracked the users as they played with the application to identify key bounce points. Once complete we invited users to reply to a qualitative questionnaire.

This campaign provided valuable market research data as to what audience was most likely to engage with and enjoy the application. We tracked results in terms of CTR (Click Through Rate), and C2C (Click to Conversion) rate. This conclusively showed Clip in Touch which market segment they should prioritize. It also reinforced existing assumptions about choosing Facebook as a platform to develop their new business.