Portfolio
Sony the Game PS3
Complimenting Sony's PS3 The Game campaign, Nudge brings the Team A vs. B battle to Facebook.
Choose your team and get ready for the competition: get dressed as a team member, address challenges and earn points for your team. If you feel you're up to the task, you can become the Leader and help steer your team to victory.
Build a Community of Social Gamers
The Game campaign aims to let fans of the PS3 to share their passion with other users through gaming interactions. The objective of this cross European campaign was to build a community of users around Team A and B and use Facebook to build a buzz on the campaign
Nudge has built one fan page per team and each fan page offers fans possibilities to show their commitment to their team. The Kit Builder lets fans show their pride of belonging to a team by customizing their picture to add a team element into it. The About tab invites fans to visit the website to see the stats of their team in their own country and elsewhere in Europe.
Besides if users feel they can make it they can apply to become a team leader, which means they will dictate what the team has to do in order to beat the other team.
So if you feel up to it, join Team A: www.facebook.com/thegameteama or Team B: www.facebook.com/thegameteamb