February 2010

A new decade dawns on Social Media

Could the 'teenies' (it pains me to write that) come to be known as the decade of social media? Simple social-enabling technology for the masses is coming thick and fast - from Google's first foray into the mobile phone market to Apple's shiny new iPad, mobile social applications are undoubtedly going to form a big part of the coming years. Interesting times, people!

Toby Beresford

Commercial Director

The skinny on Seeded User Research campaigns

Sewing the seeds

Nudge has developed a Seeded User Research campaign approach that throws a new light on how to use Facebook for market research. Find out more by seeing what we did for Clip In Touch, a Facebook video greetings card application.

It's all in 'The Game'

Competition on a global scale

Nudge are currently working with Sony Computer Entertainment Europe to build communities on Facebook supporting PS3 campaign, "The Game". Players join either Team A or Team B and then play a series of challenges to earn points for themselves and their team. See our two fan pages here: Team A/Team B.

One to watch: Foursquare

It's hip to be...

As a mobile social game, Foursquare combines everything hot in social media: location based and community sharing features with user reviews, along with business rewards for engaged customers. As 2010 is the year mobile marketing will finally take off, Foursquare appears to be the start up to watch.

For details on using social media to build your brand or business, please contact us:

Telephone:

020 7096 0146

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Nudge, 28 Poland Street, London, W1F 8QP