Using Facebook to market your brand is a new and wondrous thing! However, it’s not something that you can do on a one off basis. It takes a serious investment of time to create a genuine two-way relationship.
Social media after all is about interaction. If your brand wants to use social media then it must be aware that this is what customers are expecting. They do not want to see a wall full of static adverts and generic brand tag lines. They want dynamic and fun content. They want to be entertained at the heart of it.
It’s also not advisable to leave the management of your social media campaigns/Facebook fan page to a junior. Any communications sent out are in real-time and so mistakes can not be made. The manager of the page must be well versed in what your brand stands for and know what constitutes an acceptable message to put out in the public domain. Once this is understood, however, let the love flow!