The SoMeMa (Social Media Marketing) enterprise tool space is set to erupt over the next few months. Otherwise “acronym-ified” as SMMS, (that’s a great looking ETLA you got there -Ed. ) there’s a nice list here on Jerimiah Owyang’s blog.
Pretty comprehensive, but it misses out local player, Conversocial, which is a neat moderators solution for Facebook walls.
Nudge has been meeting with suppliers and evaluating all the technologies to identify the best in class and we’re skilled up to be able to integrate these tools into client business processes and systems.
Most tools take a channel agnostic approach ensuring they will continue to be of value whether messages are being pushed on a Facebook wall, twitter account or even a Foursquare tip.
So, whether it is
- ensuring new posts follow an internal approval process,
- moderating customer comments on a Facebook wall or
- simply measuring social media marketing activity more precisely,
…these tools look to give early adopters breathing space in their busy and frenetic channels.

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