I attended my first meeting of the DMA Social Media Strategic Working Group this morning.  Nudge is joining up with the DMA in order to ensure  best practice is used across the social media marketing industry.

Finding the right trade organisation for Nudge and Social Media has been tricky but I’m pleased with the potential of the DMA. They have a clear framework and history of experience in tricky data protection issues where much of the public pressure on social media is coming from. The three areas to focus on are:

• developing legal approaches and best practice,
• research and benchmarking for ROI
• communications and market development.

There is also a lobbying role for a trade body and as Nudge we will be pushing to ensure:

• right to and defence of your online identity (eg. your Facebook account, your business twitter profile)
• maintainence of adequate privacy controls (eg. opt-in social marketing, using social and behaviour data appropriately)
• access to platforms (eg. No shutting down of Youtube and Facebook as happened in Pakistan last month)

We will also be pressing for US, European and global advocacy around  social media specific issues which arise from the global nature of social media platforms.

No doubt you will be hearing more on this initiative in due course.