So, you have defined a strategy for your presence on Facebook and launched your fan page. Now you want to initiate the last sequence of your master plan, by setting up a competition on Facebook to get more fans on your page. In addition to all the general regulations for this kind of action, here are the most important points from the Facebook promotional policies:

• You need to go through an approval process of Facebook giving you the green light.
• Your application can only be run on the tab of a fan page or on canvas (i.e. on an application).
• You need to buy ad space (know that the minimum spent is $10,000 for 30 days).

If you want to see successful examples of competitions on Facebook, have a look at the ‘Superfans’ application for Domino’s Pizza or the ‘ModNation Football Legends’ applications for Sony PlayStation.